proof of concept to start cta work (#24135)

CTA work to update docs with clear CTAs to upgrade via the /pricing/
page.

There's a vale error for using first person plural pronouns, but it's
picking up `US` as in `United States`.

content/manuals/admin/_index.md

@@ -51,21 +51,20 @@ The [Docker Admin Console](https://app.docker.com/admin) provides administrators
 A company groups multiple Docker organizations for centralized configuration.
 Companies are only available for Docker Business subscribers.
 
-Companies have the following administrator role available:
+Companies have the company owner administrator role available: 
 
-- Company owner: Can view and manage all organizations within the company.
-Has full access to company-wide settings and inherits the same permissions as
-organization owners.
+- Can view and manage all organizations within the company
+- Has full access to company-wide settings and inherits the same permissions as organization owners
+- Do not occupy a seat
 
 ### Organization
 
 An organization contains teams and repositories. All Docker Team and Business
 subscribers must have at least one organization.
 
-Organizations have the following administrator role available:
+Organization owners have the organization owner administrator role available. They can manage organization settings, users, and access controls, but occupy a [seat](/admin/faqs/organization-faqs/#what-is-the-difference-between-user-invitee-seat-and-member). If you want to [upgrade to a Docker Business plan](https://www.docker.com/pricing/), you can access the company owner role. 
 
-- Organization owner: Can manage organization settings, users, and access
-controls.
+While creating a company is optional, organizations are required for Team and Business subscriptions.
 
 ### Team
 
@@ -78,11 +77,6 @@ or functions.
 A member is any Docker user added to an organization. Organization and company
 owners can assign roles to members to define their level of access.
 
-> [!NOTE]
->
-> Creating a company is optional, but organizations are required for Team and
-Business subscriptions.
-
 ## Admin Console features
 
 Docker's [Admin Console](https://app.docker.com/admin) allows you to:

content/manuals/admin/organization/members.md

@@ -112,7 +112,7 @@ After accepting an invitation, you are now a member of the organization.
 
 ## Manage invitations
 
-After inviting members, you can resend or remove invitations as needed.
+After inviting members, you can resend or remove invitations as needed. Need to manage more than 1,000 team members? [Upgrade to Docker Business for unlimited user invites](https://www.docker.com/pricing/) and advanced role management.
 
 ### Resend an invitation
 
@@ -159,9 +159,7 @@ organization.
 1. Select the team name.
 1. Select **Add member**. You can add the member by searching for their email address or username.
 
-   > [!NOTE]
-   >
-   > An invitee must first accept the invitation to join the organization before being added to the team.
+An invitee must first accept the invitation to join the organization before being added to the team.
 
 ### Remove members from teams
 

content/manuals/admin/organization/orgs.md

@@ -13,11 +13,10 @@ This page describes how to create an organization.
 
 ## Prerequisites
 
-Before you begin creating an organization:
+Before you create an organization, you need a [Docker ID](/accounts/create-account/).
 
-- You need a [Docker ID](/accounts/create-account/)
-- Review the [Docker subscriptions and features](https://www.docker.com/pricing/)
-  to determine what subscription to choose for your organization
+Need a different plan for your team's needs? Review different [Docker subscriptions and features](https://www.docker.com/pricing/)
+  to choose a subscription for your organization.
 
 ## Create an organization
 

content/manuals/billing/payment-method.md

@@ -11,11 +11,7 @@ This page describes how to add or update a payment method for your personal
 account or for an organization.
 
 You can add a payment method or update your account's existing payment method
-at any time.
-
-> [!IMPORTANT]
->
-> If you want to remove all payment methods, you must first downgrade your
+at any time. If you want to remove all payment methods, you must first downgrade your
 subscription to a free subscription. See [Downgrade](../subscription/change.md).
 
 The following payment methods are supported:
@@ -75,10 +71,7 @@ the **Set as default** action.
 1. Optional. You can remove non-default payment methods by selecting
 the **Delete** action.
 
-> [!NOTE]
->
-> If you want to set a US bank account as your default payment method, you must
-> [verify the account](#verify-a-bank-account) first.
+If you want to set a US bank account as your default payment method, you must [verify the account](#verify-a-bank-account) first.
 
 {{< /tab >}}
 {{< tab name="Legacy Docker subscription" >}}
@@ -108,9 +101,7 @@ the **Actions** icon. Then, select **Delete**.
 
 ### Organization
 
-> [!NOTE]
->
-> You must be an organization owner to make changes to the payment information.
+You must be an organization owner to make changes to the payment information.
 
 {{< tabs >}}
 {{< tab name="Docker subscription" >}}
@@ -142,10 +133,7 @@ the **Set as default** action.
 1. Optional. You can remove non-default payment methods by selecting
 the **Delete** action.
 
-> [!NOTE]
->
-> If you want to set a US bank account as your default payment method, you must
-> verify the account first.
+If you want to set a US bank account as your default payment method, you must verify the account first.
 
 {{< /tab >}}
 {{< tab name="Legacy Docker subscription" >}}
@@ -194,6 +182,8 @@ organization.
 1. Confirm your billing contact details. If you need to change them, select
 **Change** and enter your new details.
 
+If you want to pay by invoice, [upgrade to a Docker Business or Docker Team plan](https://www.docker.com/pricing/).
+
 ## Verify a bank account
 
 There are two ways to verify a bank account as a payment method:
@@ -246,9 +236,7 @@ verification email and enter the amount of this deposit to verify your account.
 
 ## Failed payments
 
-> [!NOTE]
->
-> You can't manually retry a failed payment. Docker will retry failed payments
+You can't manually retry a failed payment. Docker will retry failed payments
 based on the retry schedule.
 
 If your subscription payment fails, there is a grace period of 15 days,

content/manuals/enterprise/security/roles-and-permissions/core-roles.md

@@ -21,9 +21,7 @@ Docker organizations have three core roles:
 - **Editor**: Partial administrative access. Editors can create, edit, and delete repositories. They can also manage team permissions for repositories.
 - **Owner**: Full administrative access. Owners can manage all organization settings, including repositories, teams, members, billing, and security features.
 
-> [!NOTE]
->
-> A company owner has the same organization management permissions as an organization owner, but there are some content and registry permissions that company owners don't have (for example, repository pull/push). For more information, see [Company overview](/admin/company/).
+A company owner has the same organization management permissions as an organization owner, but there are some content and registry permissions that company owners don't have (for example, repository pull/push). For more information, see [Company overview](/admin/company/).
 
 ### Content and registry permissions
 
@@ -77,6 +75,13 @@ beyond their organization role:
 | Manage seats                                                      | ❌     | ❌     | ✅    |
 | Upgrade and downgrade plans                                       | ❌     | ❌     | ✅    |
 
+> [!TIP]
+> 
+> If you want more granular access control, you can
+> [upgrade to a Docker Business plan](https://www.docker.com/pricing/)
+> for custom roles and advanced permissions.
+
+
 _\* If not part of a company_
 
 ### Docker Scout permissions

content/manuals/subscription/change.md

@@ -26,7 +26,9 @@ You can upgrade or downgrade your Docker subscription at any time to match your
 
 ## Upgrade your subscription
 
-When you upgrade your Docker subscription, you immediately get access to all features and entitlements in your new subscription tier. For detailed feature information, see [Docker Pricing](https://www.docker.com/pricing).
+When you upgrade your Docker subscription, you immediately get access to all features and entitlements in your new subscription tier. 
+
+For detailed feature information, see [Docker Pricing](https://www.docker.com/pricing).
 
 {{< tabs >}}
 {{< tab name="Docker subscription" >}}

content/manuals/subscription/faq.md

@@ -7,7 +7,7 @@ tags: [FAQ]
 weight: 50
 ---
 
-For more information on Docker subscriptions, see [Docker subscription overview](_index.md).
+For more information on Docker subscriptions, see [Docker subscription overview](_index.md).  
 
 ## Can I transfer my subscription from one user or organization account to another?
 
@@ -29,3 +29,7 @@ Docker offers two content contribution programs:
 - [Docker Verified Publisher (DVP)](../docker-hub/repos/manage/trusted-content/dvp-program.md) for commercial publishers
 
 You can also join the [Developer Preview Program](https://www.docker.com/community/get-involved/developer-preview/) or sign up for early access programs to participate in research and try new features.
+
+> [!TIP]
+> 
+> Need to upgrade? <a href="https://www.docker.com/pricing/" id="pricing-link" class="link" rel="noopener">Compare Docker Team and Docker Business</a> to choose the plan that best fits your team's needs.

content/manuals/support/_index.md

@@ -21,11 +21,9 @@ All Docker Pro, Team, and Business subscribers receive email support for Docker
 - Docker Team: 2 business day response, 24×5 availability
 - Docker Business: 1 business day response, 24×5 availability
 
-> [!NOTE]
+> [!TIP]
 >
-> Premium Support with faster response times and 24×7 availability is available as an add-on for Docker Business subscribers.
-
-For detailed support features and response times, see [Docker Pricing](https://www.docker.com/pricing/).
+> Premium Support with faster response times and 24×7 availability is available as an add-on for [Docker Business subscribers](https://www.docker.com/pricing/).
 
 ### Support severity levels