diff --git a/.travis.yml b/.travis.yml
index 92dea596..ed0e426e 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -17,11 +17,3 @@ matrix:
   fast_finish: true
 before_install: pip install codecov
 after_success: codecov
-deploy:
-  provider: pypi
-  user: mkdocsdeploy
-  on:
-    tags: true
-  distributions: sdist bdist_wheel
-  password:
-    secure: NajIoVN5cPFKq5EB1viIujcnwywFbOlU/KM5/Qp+WxdX5/ZTnFmaD1iwXc/6kgM07y3XVi6R/nDJr0eAC7kaCRnHE+uT7pRwJtXqtt2mkpIlHD8Y6ppPhxm9AnUhE638t22DuX89cD1JkkvQ97EGD6OJymWAVCRwwkzVzP1Cn/M=
diff --git a/setup.py b/setup.py
index c2020ca0..f5c53160 100755
--- a/setup.py
+++ b/setup.py
@@ -46,6 +46,22 @@ def get_package_data(package):
                           for filename in filenames])
     return {package: filepaths}
 
+
+if sys.argv[-1] == 'publish':
+    if os.system("pip freeze | grep wheel"):
+        print("wheel not installed.\nUse `pip install wheel`.\nExiting.")
+        sys.exit()
+    if os.system("pip freeze | grep twine"):
+        print("twine not installed.\nUse `pip install twine`.\nExiting.")
+        sys.exit()
+    os.system("python setup.py sdist bdist_wheel")
+    os.system("twine upload dist/*")
+    print("You probably want to also tag the version now:")
+    print("  git tag -a {0} -m 'version {0}'".format(get_version("mkdocs")))
+    print("  git push --tags")
+    sys.exit()
+
+
 setup(
     name="mkdocs",
     version=get_version("mkdocs"),