hub: dvp docs update (#23474)

## Description - Added Hub infrastructure as benefit for DVP, and add a visual. - Based on existing public info at: - https://www.docker.com/trust/availability/ - https://www.cloudflare.com/case-studies/docker/ - Rearranged topic structure and flesh out the benefits section. - Added DVP Core GUI and reports to analytics topic - Added how DVPers can verify no pull limit - Added that DVP is applied per namespace/org. Updated pages: https://deploy-preview-23474--docsdocker.netlify.app/docker-hub/repos/manage/trusted-content/dvp-program/ https://deploy-preview-23474--docsdocker.netlify.app/docker-hub/repos/manage/trusted-content/insights-analytics/ ## Related issues or tickets ENGDOCS-3020 ENGDOCS-3035 ## Reviews   - [ ] Editorial review - [ ] Product review - [ ] Engineering review --------- Signed-off-by: Craig <craig.osterhout@docker.com> Signed-off-by: Craig Osterhout <craig.osterhout@docker.com>
2026-03-27 06:18:55 +07:00 · 2025-10-27 12:45:38 -07:00
parent 14ca163829
commit 86d5f139ef
10 changed files with 450 additions and 86 deletions
--- a/_vale/config/vocabularies/Docker/accept.txt
+++ b/_vale/config/vocabularies/Docker/accept.txt
@@ -73,6 +73,7 @@ EPERM
 ESXi
 Ethernet
 exploitability
+[Ff]ailover
 Fargate
 Fedora
 firewalld
@@ -226,6 +227,7 @@ Zsh
 [Aa]gentic
 [Aa]utobuilds?
 [Aa]utotests?
+[Aa]utoscaling
 [Bb]uildx
 [Bb]uildpack(s)?
 [Bb]uildx
@@ -234,6 +236,7 @@ Zsh
 [Cc]onfigs
 [dD]eduplicate
 [Dd]ev
+[Dd]iscoverability
 [Dd]istroless
 [Ff]ilepaths?
 [Ff]iletypes?
@@ -271,6 +274,7 @@ Zsh
 [Ss]yscalls?
 [Ss]ysfs
 [Tt]eardown
+[Tt]echnographic
 [Tt]odo
 [Tt]oolchains?
 [Uu]narchived?
--- a/content/manuals/docker-hub/images/organization-tabs.png
+++ b/content/manuals/docker-hub/images/organization-tabs.png
--- a/content/manuals/docker-hub/images/verified-publisher-badge-iso.png
+++ b/content/manuals/docker-hub/images/verified-publisher-badge-iso.png
--- a/content/manuals/docker-hub/images/verified-publisher-badge.png
+++ b/content/manuals/docker-hub/images/verified-publisher-badge.png
--- a/content/manuals/docker-hub/repos/manage/trusted-content/dsos-program.md
+++ b/content/manuals/docker-hub/repos/manage/trusted-content/dsos-program.md
@@ -31,8 +31,7 @@ These benefits are valid for one year and publishers can renew annually if the p
 DSOS organizations can upload custom images for individual repositories on Docker Hub.
 This lets you override the default organization-level logo on a per-repository basis.

-Only a user with administrative access (owner or team member with administrator permission)
-over the repository can change the repository logo.
+Only a user with an owner or editor role for the organization can change the repository logo.

 #### Image requirements

--- a/content/manuals/docker-hub/repos/manage/trusted-content/dvp-program.md
+++ b/content/manuals/docker-hub/repos/manage/trusted-content/dvp-program.md
@@ -14,44 +14,156 @@ aliases:
 - /docker-hub/publish/repository-logos/
 - /docker-hub/dvp-program/
 - /trusted-content/dvp-program/
+toc_max: 2
 ---

-[The Docker Verified Publisher Program](https://hub.docker.com/search?q=&image_filter=store) provides high-quality images from commercial publishers verified by Docker.
+[The Docker Verified Publisher
+Program](https://hub.docker.com/search?q=&image_filter=store) provides
+high-quality images from commercial publishers verified by Docker.

-These images help development teams build secure software supply chains, minimizing exposure to malicious content early in the process to save time and money later.
+These images help development teams build secure software supply chains,
+minimizing exposure to malicious content early in the process to save time and
+money later.

-Images that are part of this program have a special badge on Docker Hub making it easier for users to identify projects that Docker has verified as high-quality commercial publishers.
+## Who's eligible to become a verified publisher?

-![Docker-Sponsored Open Source badge](../../../images/verified-publisher-badge-iso.png)
+Any independent software vendor who distributes software on Docker Hub can join
+the Verified Publisher Program. Find out more by heading to the [Docker Verified
+Publisher Program](https://www.docker.com/partners/programs) page.

-The Docker Verified Publisher Program (DVP) provides several features and benefits to Docker
-Hub publishers. The program grants the following perks based on participation tier:
+> [!NOTE]
+>
+> DVP entitlements are applied per namespace (organization). If you operate
+> multiple Docker Hub namespaces, each requires a separate DVP application and
+> verification process.

- Repository logo
- Verified publisher badge
- Priority search ranking in Docker Hub
- Insights and analytics
- Vulnerability analysis
- Additional Docker Business seats
- Removal of rate limiting for developers
- Co-marketing opportunities
+## Program benefits
+
+The Docker Verified Publisher Program (DVP) provides several features and
+benefits to Docker Hub publishers. The program grants the following perks based
+on participation tier:
+
+- [Enterprise-grade infrastructure](#enterprise-grade-infrastructure): High
+  availability hosting with 99.9% uptime
+- [Verified publisher badge](#verified-publisher-badge): Special badge
+  identifying high-quality commercial publishers
+- [Repository logo](#repository-logo): Upload custom logos for individual
+  repositories
+- [Insights and analytics](#insights-and-analytics): Detailed usage metrics and
+  community engagement data
+- [Vulnerability analysis](#vulnerability-analysis): Automated security scanning
+  with Docker Scout
+- [Priority search ranking](#priority-search-ranking): Enhanced discoverability
+  in Docker Hub search results
+- [Removal of rate limiting](#removal-of-rate-limiting): Unrestricted pulls for
+  development teams
+- [Co-marketing opportunities](#co-marketing-opportunities): Joint promotional
+  activities with Docker
+
+### Enterprise-grade infrastructure
+
+The Docker Verified Publisher Program runs on Docker Hub's enterprise-scale
+infrastructure, serving millions of developers globally. Your published content
+benefits from:
+
+- High availability and uptime: Docker's systems are designed for failover
+  across multiple availability zones, with load-balanced autoscaling, enabling
+  99.9% uptime.
+- Global delivery and fast downloads: Docker leverages Cloudflare's CDN and
+  caching (with Cache Reserve) to achieve cache hit ratios more than 99%,
+  reducing reliance on origin traffic and ensuring fast access for developers
+  everywhere.
+- Durability: Docker maintains a documented backup policy and performs full
+  daily backups of production data.
+
+You simply push your images to Docker Hub as usual, and Docker takes care of the
+rest, serving your image to millions of developers worldwide.
+
+![DVP flow in Docker Hub](./images/dvp-hub-flow.svg)
+
+To learn more, see [Availability at
+Docker](https://www.docker.com/trust/availability/).
+
+### Verified publisher badge
+
+Images that are part of this program have a special badge on Docker Hub making
+it easier for users to identify projects that Docker has verified as
+high-quality commercial publishers.
+
+![Docker-Sponsored Open Source
+badge](../../../images/verified-publisher-badge.png)

 ### Repository logo

-DVP organizations can upload custom images for individual repositories on Docker Hub.
-This lets you override the default organization-level logo on a per-repository basis.
+DVP organizations can upload custom images for individual repositories on Docker
+Hub. This lets you override the default organization-level logo on a
+per-repository basis.

-Only a user with administrative access (owner or team member with administrator permission)
-over the repository can change the repository logo.
+To manage the repository logo, see [Manage repository logo](#manage-repository-logo).

-#### Image requirements
+### Vulnerability analysis
+
+[Docker Scout](/scout/) provides automatic vulnerability analysis
+for DVP images published to Docker Hub.
+Scanning images ensures that the published content is secure, and proves to
+developers that they can trust the image.
+
+You can enable analysis on a per-repository basis. For more about using this
+feature, see [Basic vulnerability
+scanning](/docker-hub/repos/manage/vulnerability-scanning/).
+
+### Priority search ranking
+
+Verified publisher images receive enhanced visibility in Docker Hub search
+results, making it easier for developers to discover your content. This improved
+discoverability helps drive adoption of your images within the developer
+community.
+
+### Removal of rate limiting
+
+Verified publisher images are exempt from standard [Docker Hub rate
+limits](../../../usage/_index.md), ensuring developers can pull your images
+without restrictions. **This applies to all users, including unauthenticated users**,
+who get unlimited pulls for DVP images. This eliminates potential barriers to adoption and
+provides a seamless experience for users of your content.
+
+DVP partners can verify this unlimited access by checking the absence of rate
+limiting headers when pulling their images. When pulling DVP images, users won't
+see `ratelimit-limit` or `ratelimit-remaining` headers, indicating unlimited
+access. For more details on checking rate limits, see [View pull rate and
+limit](../../../usage/pulls.md#view-pull-rate-and-limit).
+
+### Co-marketing opportunities
+
+Docker collaborates with verified publishers on joint marketing initiatives,
+including blog posts, case studies, webinars, and conference presentations.
+These opportunities help amplify your brand visibility within the Docker
+ecosystem.
+
+### Insights and analytics
+
+The insights and analytics service provides usage metrics for how
+the community uses Docker images, granting insight into user behavior.
+
+There is both a [web interface](./insights-analytics.md) and an
+[API](/reference/api/dvp/latest/) for accessing the analytics data.
+
+The usage metrics show the number of image pulls by tag or by digest,
+geolocation, cloud provider, client, and more.
+
+## Manage repository logo
+
+After joining the Docker Verified Publisher Program, you can set a custom logo
+for each repository in your organization. The following requirements apply:

 - The supported filetypes for the logo image are JPEG and PNG.
 - The minimum allowed image size in pixels is 120×120.
 - The maximum allowed image size in pixels is 1000×1000.
 - The maximum allowed image file size is 5MB.

-#### Set the repository logo
+Only a user with an owner or editor role for the organization can change the repository logo.
+
+### Set the repository logo

 1. Sign in to [Docker Hub](https://hub.docker.com).
 2. Go to the page of the repository that you want to change the logo for.
@@ -61,44 +173,12 @@ current repository logo.
 4. In the dialog that opens, select the PNG image that you want to upload to
   set it as the logo for the repository.

-#### Remove the logo
+### Remove the logo

 Select the **Clear** button ({{< inline-image src="../../../images/clear_logo_sm.png"
 alt="clear button" >}}) to remove a logo.

-Removing the logo makes the repository default to using the organization logo, if set, or the following default logo if not.
+Removing the logo makes the repository default to using the organization logo,
+if set, or the following default logo if not.

 ![Default logo which is a 3D grey cube](../../../images/default_logo_sm.png)
-
-### Verified publisher badge
-
-Images that are part of this program have a badge on Docker Hub making it easier for developers
-to identify projects that Docker has verified as high quality publishers and with content they can trust.
-
-![Docker, Inc. org with a verified publisher badge](../../../images/verified-publisher-badge.png)
-
-### Insights and analytics
-
-The [insights and analytics](./insights-analytics.md) service provides usage metrics for how
-the community uses Docker images, granting insight into user behavior.
-
-The usage metrics show the number of image pulls by tag or by digest, and breakdowns by
-geolocation, cloud provider, client, and more.
-
-You can select the time span for which you want to view analytics data. You can also export the data in either a summary or raw format.
-
-### Vulnerability analysis
-
-[Docker Scout](/scout/) provides automatic vulnerability analysis
-for DVP images published to Docker Hub.
-Scanning images ensures that the published content is secure, and proves to
-developers that they can trust the image.
-
-You can enable analysis on a per-repository
-basis. For more about using this feature, see [Basic vulnerability scanning](/docker-hub/repos/manage/vulnerability-scanning/).
-
-### Who's eligible to become a verified publisher?
-
-Any independent software vendor who distributes software on Docker Hub can join
-the Verified Publisher Program. Find out more by heading to the
-[Docker Verified Publisher Program](https://www.docker.com/partners/programs) page.
--- a/content/manuals/docker-hub/repos/manage/trusted-content/images/dvp-hub-flow.svg
+++ b/content/manuals/docker-hub/repos/manage/trusted-content/images/dvp-hub-flow.svg
--- a/content/manuals/docker-hub/repos/manage/trusted-content/insights-analytics.md
+++ b/content/manuals/docker-hub/repos/manage/trusted-content/insights-analytics.md
@@ -8,22 +8,289 @@ aliases:
 - /trusted-content/insights-analytics/
 ---

-Insights and analytics provides usage analytics for Docker Verified
-Publisher (DVP) and Docker-Sponsored Open Source (DSOS) images on Docker Hub. This includes self-serve access to image and extension usage metrics for a desired time span. You can also display the number of image pulls by tag or by digest, and get breakdowns by geolocation, cloud provider, client, and more.
+Insights and analytics provides usage analytics for [Docker Verified Publisher
+(DVP)](https://www.docker.com/partners/programs/) and [Docker-Sponsored Open
+Source (DSOS)](https://www.docker.com/community/open-source/application/#)
+images on Docker Hub. This includes self-serve access to image and extension
+usage metrics for a desired time span. You can see the number of image pulls by
+tag or by digest, geolocation, cloud provider, client, and more.

-<!-- prettier-ignore -->
-> [!TIP]
+> [!NOTE]
 >
-> Head to the
-[Docker Verified Publisher Program](https://www.docker.com/partners/programs/) or [Docker-Sponsored Open Source](https://www.docker.com/community/open-source/application/#) pages
-to learn more about the programs.
+> The Legacy DVP program applies to existing customers who have not yet renewed
+> to DVP Core. The DVP Legacy program is deprecated and will be retired. Contact
+> your Docker sales representative or
+> [Docker](https://www.docker.com/partners/programs/) for more information.
+
+{{< tabs >}}
+{{< tab name="DVP program" >}}
+
+All members of an organization have access to the analytics data. Members can
+access analytics data in the [Docker Hub](https://hub.docker.com/) web interface
+or by using the [DVP Data API](/reference/api/dvp/latest/). The following covers
+the web interface.
+
+## Available reports
+
+The following reports may be available for download as CSV files:
+
+- [Summary](#summary-report)
+- [Trends](#trends-report)
+- [Technographic](#technographic-report)
+- [Technographic companies](#technographic-companies-report)
+- [Tracked companies](#tracked-companies-report)
+
+The reports available for download may vary based on your organization's
+subscription. Contact your Docker sales representative or
+[Docker](https://www.docker.com/partners/programs/) for more information.
+
+### Summary report
+
+The summary report provides high-level usage metrics aggregated across all your
+Docker Hub content, organized by namespace and repository. This report gives you
+a comprehensive overview of your image portfolio performance, helping you
+understand which repositories, tags, and specific image versions are most
+popular with your users.
+
+You can use this report to answer questions like:
+
+- Which of my repositories are getting the most usage?
+- How do different image tags compare in terms of adoption?
+- What's the ratio of actual downloads versus version checks across my
+  portfolio?
+- Which specific image digests are being pulled most frequently?
+- How has overall usage changed over time for my entire image collection?
+
+To access the report:
+
+1. Sign in to [Docker Hub](https://hub.docker.com/).
+2. Select **My Hub** in the top navigation.
+3. Select your organization in the left navigation.
+4. Select **Analytics** > **Overview** in the left navigation.
+5. Download the report by doing one of the following:
+   - Select **Download Weekly Summary**.
+   - Select the **Download Monthly Summary**.
+   - Expand the **Summary reports for the year** drop-down and then select
+     **Download report** for the desired week or month.
+
+The summary report is a CSV file that contains the following data points:
+
+| Field | Description |
+|-------|-------------|
+| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. Indicates whether the data is aggregated by week or month. |
+| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format (e.g., `2025-09-29` for the week starting September 29, 2025). |
+| `PUBLISHER_NAME` | The name of the Docker organization that owns the repository (e.g., `demonstrationorg`). |
+| `LEVEL` | The aggregation level of the data - either `repository` (summary for entire repository), `tag` (summary for specific tag), or `digest` (summary for specific digest). |
+| `REFERENCE` | The specific reference being summarized - the repository name, tag name, or digest hash depending on the level. |
+| `DATA_DOWNLOADS` | The number of actual image downloads. |
+| `VERSION_CHECKS` | The number of version checks performed (HEAD requests to check for updates without downloading the full image). |
+| `EVENT_COUNT` | The total number of events, calculated as the sum of data downloads and version checks. |
+
+### Trends report
+
+The trends report helps you understand how adoption of your container images
+evolves over time. It provides visibility into pull activity across repositories
+and tags, enabling you to identify adoption patterns, version migration trends,
+and usage environments (e.g., local development, CI/CD, production).
+
+You can use this report to answer questions like:
+
+- Which versions are gaining or losing traction?
+- Is a new release being adopted?
+- How does usage vary across cloud providers?
+
+To access the report:
+
+1. Sign in to [Docker Hub](https://hub.docker.com/).
+2. Select **My Hub** in the top navigation.
+3. Select your organization in the left navigation.
+4. Select **Analytics** > **Trends** in the left navigation.
+5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
+6. Select **Download report** for the desired week or month.
+
+The trends report is a CSV file that contains the following data points:
+
+| Field | Description |
+|-------|-------------|
+| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
+| `DATE_REFERENCE` | The start date of the week or month. |
+| `PUBLISHER_NAME` | The name of the organization that owns the repository. |
+| `IMAGE_REPOSITORY` | The full name of the image repository (e.g., `demonstrationorg/scout-demo`). |
+| `NAMESPACE` | The Docker organization or namespace that owns the repository. |
+| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from (e.g., `US`, `CA`). |
+| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request (e.g., `gcp`, `aws`, `azure`) or `no csp` for non-cloud providers. |
+| `USER_AGENT` | The client application or tool used to pull the image (e.g., `docker`, `docker-scout`, `node-fetch`, `regclient`). |
+| `TAG` | The specific image tag that was pulled, or `\\N` if no specific tag was used. |
+| `DATA_DOWNLOADS` | The number of data downloads for the specified criteria. |
+| `VERSION_CHECKS` | The number of version checks (HEAD requests) performed without downloading the full image. |
+| `PULLS` | The total number of pull requests (data downloads + version checks). |
+| `UNIQUE_AUTHENTICATED_USERS` | The number of unique authenticated users who performed pulls. |
+| `UNIQUE_UNAUTHENTICATED_USERS` | The number of unique unauthenticated users who performed pulls. |
+
+### Technographic report
+
+The technographic report provides insights into how your Docker Verified
+Publisher (DVP) images are used alongside other container images in real-world
+technology stacks. This report helps you understand the technical ecosystem
+where your images operate and identify co-usage patterns with other images.
+
+You can use this report to answer questions like:
+
+- Which other images are commonly used together with your images?
+- What percentage of your user base also uses specific complementary
+  technologies?
+- How many companies in your ecosystem use both your image and other popular
+  images?
+- What technology stacks are most popular among your users?
+
+To access the report:
+
+1. Sign in to [Docker Hub](https://hub.docker.com/).
+2. Select **My Hub** in the top navigation.
+3. Select your organization in the left navigation.
+4. Select **Analytics** > **Technographic** in the left navigation.
+5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
+6. Select **Download report** for the desired week or month.
+
+The technographic report is a CSV file that contains the following data points:
+
+| Field | Description |
+|-------|-------------|
+| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
+| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
+| `PUBLISHER_ID` | The unique identifier for the publisher organization. |
+| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
+| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
+| `PAIRED_IMAGE` | The other image repository that is commonly used together with your DVP image. |
+| `USERS` | The number of unique users who pulled both your DVP image and the paired image within the time period. |
+| `TOTAL_PULLERS` | The total number of unique users who pulled your DVP image during the time period. |
+| `PCT_USERS` | The percentage of your image's users who also use the paired image (users/total_pullers). |
+| `DOMAINS` | The number of unique company domains that pulled both your DVP image and the paired image. |
+| `TOTAL_DOMAINS` | The total number of unique company domains that pulled your DVP image. |
+| `PCT_DOMAINS` | The percentage of company domains using your image that also use the paired image (domains/total_domains). |
+
+> [!NOTE]
+>
+> To protect user privacy and ensure statistical significance, the technographic
+> report only includes image pairings that have at least 10 unique users.
+> Personal, disposable, and university email domains are excluded from the
+> company domain analysis.
+
+### Technographic companies report
+
+The technographic companies report provides a detailed view of which specific
+companies (identified by their domains) are using your Docker Verified Publisher
+(DVP) images together with other container images. This report gives you
+visibility into the actual organizations adopting your technology stack
+combinations, enabling targeted business development and partnership
+opportunities.
+
+You can use this report to answer questions like:
+
+- Which companies are using my image alongside specific complementary
+  technologies?
+- What technology stacks are adopted by enterprise customers in my target
+  market?
+- Which organizations might be good candidates for partnership discussions?
+- How can I identify potential customers who are already using related
+  technologies?
+
+To access the report:
+
+1. Sign in to [Docker Hub](https://hub.docker.com/).
+2. Select **My Hub** in the top navigation.
+3. Select your organization in the left navigation.
+4. Select **Analytics** > **Technographic** in the left navigation.
+5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
+6. Select **Download report** for the desired week or month.
+
+The technographic companies report is a CSV file that contains the following
+data points:
+
+| Field | Description |
+|-------|-------------|
+| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
+| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
+| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
+| `DOMAIN` | The company domain that pulled both your DVP image and the paired image (e.g., `example.com`). |
+| `DVPP_IMAGE` | Your Docker Verified Publisher image repository name. |
+| `PAIRED_IMAGE` | The other image repository that was used together with your DVP image by this company. |
+
+Each row represents a unique combination of a company domain, your DVP image,
+and another image that were used together during the specified time period.
+
+> [!NOTE]
+>
+> To protect privacy and ensure data quality, this report excludes personal
+> email domains, disposable email services, and university domains. Only
+> business and organizational domains are included in the analysis.
+
+### Tracked companies report
+
+The tracked companies report provides detailed insights into how specific
+companies are using your Docker Verified Publisher (DVP) images. This report
+helps you understand usage patterns, deployment environments, and adoption
+trends across your customer base and potential prospects.
+
+You can use this report to answer questions like:
+
+- How are specific companies using my images across different environments?
+- What deployment patterns do I see across local development, CI/CD, and
+  production?
+- Which companies are heavy users of my images?
+- How does usage vary by geography and cloud providers for tracked companies?
+
+To access the report:
+
+1. Sign in to [Docker Hub](https://hub.docker.com/).
+2. Select **My Hub** in the top navigation.
+3. Select your organization in the left navigation.
+4. Select **Analytics** > **Tracked Companies** in the left navigation.
+5. Select **DATA BY WEEK** or **DATA BY MONTH** to choose the data granularity.
+6. Select **Download report** for the desired week or month.
+
+The tracked companies report is a CSV file that contains the following data
+points:
+
+| Field | Description |
+|-------|-------------|
+| `DATE_GRANULARITY` | Weekly or monthly granularity of the data. |
+| `DATE_REFERENCE` | The start date of the week or month in YYYY-MM-DD format. |
+| `PUBLISHER_NAME` | The name of the organization that owns the DVP repository. |
+| `DOMAIN` | The company domain (e.g., `docker.com`) associated with the image pulls. |
+| `IP_COUNTRY` | The country code (ISO 3166-1 alpha-2) where the pull request originated from. |
+| `CLOUD_SERVICE_PROVIDER` | The cloud service provider used for the pull request or `no csp` for non-cloud providers. |
+| `USER_AGENT` | The client application or tool used to pull the image. |
+| `INFERRED_USE_CASE` | The inferred deployment environment based on user agent and cloud provider analysis. Values include: <br>• `Local Dev`: Local development environment (e.g., Docker Desktop, direct `docker` commands) <br>• `CI/CD`: Continuous integration/deployment pipelines (e.g., containerd, build tools, registry mirroring) <br>• `Prod`: Production environments (e.g., Kubernetes, container orchestration platforms) <br>• `Unknown`: Unable to determine the use case from available data |
+| `IMAGE_REPOSITORY` | The specific DVP image repository that was pulled. |
+| `DATA_DOWNLOADS` | The number of actual image layer downloads for this combination. |
+| `VERSION_CHECKS` | The number of version checks (HEAD requests) performed without downloading the full image. |
+| `PULLS` | The total number of pull requests (data downloads + version checks). |
+| `UNIQUE_AUTHENTICATED_USERS` | The number of unique authenticated users from this domain who performed pulls. |
+
+> [!NOTE]
+>
+> Use case inference is determined by analyzing user agent patterns and cloud
+> service provider usage. Local development tools used on cloud infrastructure
+> are reclassified as CI/CD, and CI/CD tools used on cloud infrastructure are
+> reclassified as production to better reflect actual deployment patterns.
+
+{{< /tab >}}
+{{< tab name="DSOS & Legacy DVP programs" >}}
+
+> [!IMPORTANT]
+>
+> The Legacy DVP program applies to existing customers who have not yet renewed
+> to DVP Core. The DVP Legacy program is deprecated and will be retired. Contact
+> your Docker sales representative or
+> [Docker](https://www.docker.com/partners/programs/) for more information.

 ## View the image's analytics data

 You can find analytics data for your repositories on the **Insights and
 analytics** dashboard at the following URL:
-`https://hub.docker.com/orgs/{namespace}/insights/images`. The dashboard contains a
-visualization of the usage data and a table where you can download
+`https://hub.docker.com/orgs/{namespace}/insights/images`. The dashboard
+contains a visualization of the usage data and a table where you can download
 the data as CSV files.

 To view data in the chart:
@@ -34,7 +301,6 @@ To view data in the chart:

 ![Insights and analytics chart visualization](../../../images/chart.png)

-<!-- prettier-ignore -->
 > [!TIP]
 >
 > Hovering your cursor over the chart displays a tooltip, showing precise data
@@ -42,8 +308,9 @@ To view data in the chart:

 ### Share analytics data

-You can share the visualization with others using the **Share** icon above the chart.
-This is a convenient way to share statistics with others in your organization.
+You can share the visualization with others using the **Share** icon at the top
+of the chart. This is a convenient way to share statistics with others in your
+organization.

 ![Chart share icon](../../../images/chart-share-icon.png)

@@ -54,14 +321,19 @@ configuration as you had set up when creating the link.

 ## Extension analytics data

-If you have published Docker Extensions in the Extension marketplace, you can also get analytics about your extension usage, available as CSV files.
-You can download extension CSV reports from the **Insights and analytics** dashboard at the following URL:
-`https://hub.docker.com/orgs/{namespace}/insights/extensions`. If your Docker namespace contains extensions known in the marketplace, you will see an **Extensions** tab listing CSV files for your extension(s).
+If you have published Docker Extensions in the Extension marketplace, you can
+also get analytics about your extension usage, available as CSV files. You can
+download extension CSV reports from the **Insights and analytics** dashboard at
+the following URL:
+`https://hub.docker.com/orgs/{namespace}/insights/extensions`. If your Docker
+namespace contains extensions known in the marketplace, you will see an
+**Extensions** tab listing CSV files for your extension(s).

 ## Exporting analytics data

 You can export the analytics data either from the web dashboard, or using the
-[DVP Data API](/reference/api/dvp/latest.md). All members of an organization have access to the analytics data.
+[DVP Data API](/reference/api/dvp/latest.md). All members of an organization
+have access to the analytics data.

 The data is available as a downloadable CSV file, in a weekly (Monday through
 Sunday) or monthly format. Monthly data is available from the first day of the
@@ -70,14 +342,13 @@ can analyze it manually as a spreadsheet.

 ### Export data

-Export usage data for your organization's images using the Docker Hub website by following these steps:
+Export usage data for your organization's images using the Docker Hub website by
+following these steps:

 1.  Sign in to [Docker Hub](https://hub.docker.com/) and select **My Hub**.

 2.  Choose your organization and select **Analytics**.

-    ![Organization overview page, with the Insights and Analytics tab](../../../images/organization-tabs.png)
-
 3.  Set the time span for which you want to export analytics data.

    The downloadable CSV files for summary and raw data appear on the right-hand
@@ -183,7 +454,8 @@ pulls. To provide feedback or ask questions about these rules,

 There are two levels of extension summary data available:

- Core summary, with basic extension usage information: number of extension installs, uninstalls, and total install all times
+- Core summary, with basic extension usage information: number of extension
+  installs, uninstalls, and total install all times

 The core-summary-data file contains the following data points for the selected time
 span:
@@ -196,7 +468,8 @@ span:
 | TotalUninstalls   | Number of uninstalls for the extension all times        | Feb 1, 2024       |
 | Updates           | Number of updates for the extension                     | Feb 1, 2024       |

- Premium summary, with advanced extension usage information: installs, uninstalls by unique users, extension opening by unique users.
+- Premium summary, with advanced extension usage information: installs,
+  uninstalls by unique users, extension opening by unique users.

 The core-summary-data file contains the following data points for the selected time
 span:
@@ -222,12 +495,14 @@ from the date of when the field was first introduced, and going forward.
 Refer to the tables in the [Data points](#data-points) section to see from which
 date a given data point is available.

+{{< /tab >}}
+{{< /tabs >}}
+
 ## Privacy

 This section contains information about privacy-protecting measures that ensures
 consumers of content on Docker Hub remain completely anonymous.

-<!-- prettier-ignore -->
 > [!IMPORTANT]
 >
 > Docker never shares any Personally Identifiable Information (PII) as part of
@@ -237,10 +512,10 @@ The image pulls summary dataset includes unique IP address count. This data poin
 includes the number of distinct unique IP addresses that request an image.
 Individual IP addresses are never shared.

-The image pulls raw dataset includes user IP domains as a data point. This is the domain name
-associated with the IP address used to pull an image. If the IP type is
-`business`, the domain represents the company or organization associated with
-that IP address (for example, `docker.com`). For any other IP type that's not
-`business`, the domain represents the internet service provider or hosting
+The image pulls raw dataset includes user IP domains as a data point. This is
+the domain name associated with the IP address used to pull an image. If the IP
+type is `business`, the domain represents the company or organization associated
+with that IP address (for example, `docker.com`). For any other IP type that's
+not `business`, the domain represents the internet service provider or hosting
 provider used to make the request. On average, only about 30% of all pulls
 classify as the `business` IP type (this varies between publishers and images).
--- a/content/manuals/enterprise/security/roles-and-permissions.md
+++ b/content/manuals/enterprise/security/roles-and-permissions.md
@@ -39,6 +39,7 @@ These permissions apply organization-wide, including all repositories in your or
 | Pull images                                           | ✅     | ✅     | ✅                 |
 | Create and publish an extension                       | ✅     | ✅     | ✅                 |
 | Become a Verified, Official, or Open Source publisher | ❌     | ❌     | ✅                 |
+| Edit and delete publisher repository logos            | ❌     | ✅     | ✅                 |
 | Observe content engagement as a publisher             | ❌     | ❌     | ✅                 |
 | Create public and private repositories                | ❌     | ✅     | ✅                 |
 | Edit and delete repositories                          | ❌     | ✅     | ✅                 |
--- a/content/reference/api/dvp/latest.yaml
+++ b/content/reference/api/dvp/latest.yaml
@@ -6,7 +6,7 @@ info:
    url: https://docs.docker.com/assets/images/logo-docker-main.png
    href: /reference
  description: |
-     The Docker DVP Data API allows [Docker Verified Publishers](https://docs.docker.com/docker-hub/publish/) to view image pull analytics data for their namespaces. Analytics data can be retrieved as raw data, or in a summary format.
+     The Docker DVP Data API allows [Docker Verified Publishers](https://docs.docker.com/docker-hub/publish/) to view image pull analytics data for their namespaces. Analytics data can be retrieved in a CSV as raw data, or in a summary format.
       
     #### Summary data